Sports Illustrated swimsuit model Kate Upton is the girl of every guy’s dreams… and now she is taking on the role of ‘beauty role model’ for women too!

Our official Morning Show lifestyle and beauty expert Bobbi Brown has announced that Kate Upton will be the new face of Bobbi Brown Cosmetics!

The campaign will begin later this year in July. Kate replaces actress Katie Holmes, who is the current face of the brand. Ms. Upton, 21, is the first blonde to represent Bobbi Brown Cosmetics.

Her new movie “The Other Woman” is set to be released April 25th.

Check out the video, audio and photos from Bobbi and Kate's visit below: